Facebook Algorithm Changes and What it Means for Business?
Ok so Facebook has announced it is making changes to the way its users see content on their News Feed, this means that posts from family or friends will be prioritised over those from Pages/business Pages etc.
The reason behind these changes is because when surveyed, Facebook users said they felt the platform had moved away from friend/family related content due to the amount of outside posts from media companies, brands and publishers. Also, in December 2017 Facebook acknowledged that when a user is seeing content there is no need for them interact with it is bad for their mood. A paper in the Journal of Experimental Psychology in 2015 also supported this by revealing the negative effect passive consumption of information had on students, even just 10 minutes.
Ultimately then Facebook wants its users to feel good.
But what will nonprofits, businesses, publishers and other groups do now?